We have an important update regarding the .PAY domain zone.
The Sunrise period has been extended, giving trademark owners more time to register their .PAY domains before public launch.
What has changed:
— Is your trademark not yet registered in TMCH? Submit your application by July 10, 2026. — Already have TMCH/SMD? Final deadline — July 20, 2026, 12:00 UTC.
The .PAY domain zone was created for financial services, fintech projects, payment platforms, and modern digital brands — and demand for short and valuable names remains high.
If you do not have a trademark, choose a great .PAY name and pre-order your domain now to be first in line when registration opens next year. Already have a registered trademark? You can register your domain today.
You can do all of this on the specially created website
Until May 20, 2026, get 30% off hosting with the convenient DirectAdmin control panel — an ideal solution for websites of any level.
Why it is worth trying:
— a simple and intuitive interface — stable performance and high speed — everything you need to launch and manage a website — an excellent balance of price and features
Do not wait — the promotion ends soon. Activate hosting now and save 30%.
A new .PAY domain zone will be launching soon, creating a valuable opportunity for brands operating in financial services, payment solutions, and digital products.
For trademark owners, this is a chance to secure a premium .PAY domain name during the priority registration phase — the Sunrise period — before broader access begins.
The Sunrise period will be available for a limited time only, from April 13, 2026, to May 13, 2026. However, preparation should begin now.
📩 Our NIC.UA support team will contact each winner (via the email provided in the form)
to confirm details and credit the prize to your NIC.UA balance.
Thanks for being with us 💚
More useful content and new promotions are coming from NIC.UA.
In just two months, ICANN will open a new application round for new generic top-level domains (gTLDs) — a chance to go beyond mybrand.com and secure your own domain zone: .brand / .trademark, or a commercial gTLD (for example, .agent / .crypto / .intelligence / .ukrainian, etc.).
