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.PAY Domain Priority Registration

Trademark owners now have the opportunity to be the first to register domains in the new .PAY zone before general availability begins.

This is a chance to secure a premium domain name for your brand, strengthen your presence in the financial services sector, and enhance trademark protection.

To begin the process, submit your request using the form below. We will help you prepare the documents for TMCH and handle your .PAY domain registration on a turnkey basis.

Sunrise period will be open for a limited time only — from April 13, 2026 to May 13, 2026. However, preparation for registration should start now.

Turnkey Registration Cost

.PAY Sunrise Package

110,132.25 ₴
turnkey registration

What’s included

TMCH + domain
1 year of .PAY domain registration

The package includes validation and registration of the relevant trademark in the international TMCH (Trademark Clearinghouse) database, registration of the selected .PAY domain for 1 year, and full support from NIC.UA experts at every stage.

Why It Matters Right Now

  • The priority registration period for trademark owners (Sunrise period) will last only one month.
  • After this stage ends, .PAY domains will move into the Limited Registration Period (LRP).
  • The earlier you start preparing, the higher your chances of submitting your application as soon as the zone opens.
  • To take part in priority registration, your trademark must be entered into TMCH in advance.
  • Document preparation and verification take time, so the process should begin now.
  • Once general registration opens on February 1, 2027, anyone will be able to register the domain name you want.

What’s Included in the Package

For a free consultation, call +380 44 233 70 20

How Registration Works

  • We review your trademark and document package.
  • We prepare everything required for submission to TMCH.
  • Once TMCH is confirmed, we submit the application for the .PAY domain during Sunrise period.
  • We support the process until the domain is finally delegated.
  • TMCH helps protect your brand in the future by notifying you of attempts by others to register similar domain names.
  • This way, you receive not only a domain but also an additional trademark protection tool.

Frequently Asked Questions About .PAY Domain Priority Registration

  • What is Sunrise period?

    Sunrise period is the priority registration period for trademark owners. During this time, domain names are not available for general sale, and only companies whose trademarks meet the registry requirements and are entered in TMCH may apply.

  • Why is TMCH required?

    TMCH (Trademark Clearinghouse) is an international trademark database that confirms a trademark owner’s right to participate in the priority registration of new domain zones. Without entering your trademark into TMCH, it is impossible to apply for a .PAY domain during Sunrise period.

  • What is included in the turnkey registration service?

    The package includes trademark validation and submission to TMCH, registration of the selected .PAY domain for 1 year, and full support from NIC.UA specialists: document review, application preparation, and control of every registration stage.

  • Why should I apply in advance?

    Preparing the documents for trademark submission to TMCH takes time. If you start early, you can have everything ready for the launch of the .PAY zone and avoid missing the opportunity to secure your desired domain name during the priority period.

  • What happens after Sunrise period ends?

    After Sunrise period ends, .PAY domains will not become immediately available for general registration. First, the Limited Registration Period (LRP) will begin — from May 13, 2026, 13:00 UTC to February 1, 2027, 12:59 UTC. During this period, registration will be available only to registrants who meet the established requirements.

  • Does TMCH provide additional brand protection?

    Yes. TMCH not only grants the right to participate in priority registration, but also helps protect your brand in the future: the trademark owner may receive notifications about attempts by others to register similar domain names.