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Alt Text — a textual alternative for an image that conveys its purpose or content to assistive technologies and when the image cannot be displayed.
The element helps search engines and users understand a page’s topic, structure, or relationship to other pages. It works only with accessible, original content and should not be used for artificial keyword repetition.
Alt Text — a textual alternative for an image that conveys its purpose or content to assistive technologies and when the image cannot be displayed.
It can shape the search snippet, document structure, page address, or links between documents. A search engine may interpret the signal but is not required to use it literally.
Keep the value descriptive and consistent with the content, and avoid duplicates or conflicting signals. Verify the HTML, final URL, mobile version, and the page as retrieved by a search crawler.
