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A Brand TLD (or .BRAND) is a company’s own top-level domain created based on a registered brand or trademark. Unlike regular domain zones such as .com or .ua, a .BRAND zone belongs to a specific company and is managed by that company (or an authorized operator) under its own rules.
In simple terms, .BRAND means a company gets not just a domain like company.com, but an entire top-level domain (for example, .brand) and can create addresses such as product.brand, shop.brand, and support.brand. This strengthens control, trust, brand protection, and opens new opportunities for a digital ecosystem.
A brand TLD is a company’s own domain extension linked to its brand or trademark. The company manages this zone itself and can create any addresses it needs inside it (for example, shop.brand or login.brand) under its own rules.
A regular domain is a name inside someone else’s domain zone (for example, company.com in the .com zone). A .BRAND is the company’s own top-level domain zone. This means the company controls not only one domain name, but the entire top-level space, including naming rules, structure, and security.
A .BRAND can improve brand protection, increase user trust in company web addresses, provide stronger control over digital infrastructure, and create clear branded addresses for products, services, marketing, and support. It is a strategic tool for large companies and digital ecosystems.