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Conversion Rate — the percentage of users or sessions that complete a defined desired action, calculated as conversions divided by the relevant audience count.
The method or report helps identify changes in indexing, traffic quality, links, or conversions. Data needs context: correlation after a change does not prove that the change caused the result.
Conversion Rate — the percentage of users or sessions that complete a defined desired action, calculated as conversions divided by the relevant audience count.
It helps identify problems, compare segments, and decide on site changes. Interpretation depends on the period, data source, and selected control group.
Define the hypothesis and baseline, segment the data, and account for seasonality and concurrent changes. For experiments, specify the primary metric and adequate duration in advance.
