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Duplicate Content — substantially identical content available at multiple URLs, causing search engines to group versions and choose a representative canonical page.
The element helps search engines and users understand a page’s topic, structure, or relationship to other pages. It works only with accessible, original content and should not be used for artificial keyword repetition.
Duplicate Content — substantially identical content available at multiple URLs, causing search engines to group versions and choose a representative canonical page.
It can shape the search snippet, document structure, page address, or links between documents. A search engine may interpret the signal but is not required to use it literally.
Keep the value descriptive and consistent with the content, and avoid duplicates or conflicting signals. Verify the HTML, final URL, mobile version, and the page as retrieved by a search crawler.
