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Keyword — a word or phrase used to represent the subject and search demand a page is intended to satisfy.
The metric or method connects user demand with site content and its presentation in search. It does not independently guarantee rankings; outcomes depend on relevance, quality, page accessibility, and competition.
Keyword — a word or phrase used to represent the subject and search demand a page is intended to satisfy.
The data is used to research demand, group topics, plan pages, or assess how well content matches user intent.
Compare queries with the actual search results, the page objective, and business outcomes. Do not rely on a single tool or metric, and refresh the semantic plan regularly.
