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Landrush — a pre-launch registration phase that accepts applications from the public before general availability, often resolving competing requests by auction or another allocation rule.
The applicable rules depend on registry policy, ICANN requirements, and relevant law. Owning a trademark does not always create an automatic right to a domain, and registering a domain does not create rights in someone else’s brand.
Landrush — a pre-launch registration phase that accepts applications from the public before general availability, often resolving competing requests by auction or another allocation rule.
It can allocate names during a TLD launch, validate rights, or resolve disputes involving abusive registrations. The procedure and required evidence depend on the specific mechanism.
Keep registration data, trademark documents, correspondence, and evidence of use. In a dispute, assess the official elements and deadlines of the procedure, not only the domain’s commercial value.
