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Link Equity — an informal SEO term for the ranking value that a link may pass, influenced by the linking page, relevance, placement, and link attributes.
The element helps search engines and users understand a page’s topic, structure, or relationship to other pages. It works only with accessible, original content and should not be used for artificial keyword repetition.
Link Equity — an informal SEO term for the ranking value that a link may pass, influenced by the linking page, relevance, placement, and link attributes.
It can shape the search snippet, document structure, page address, or links between documents. A search engine may interpret the signal but is not required to use it literally.
Keep the value descriptive and consistent with the content, and avoid duplicates or conflicting signals. Verify the HTML, final URL, mobile version, and the page as retrieved by a search crawler.
