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What Is nofollow?

nofollow — an HTML link relation or page-level robots directive indicating that supported search engines should not treat specified links as ordinary endorsement signals, with Google treating it as a hint.

Crawling and indexing are different processes. A crawler first retrieves an allowed URL, and the search engine then decides whether to process and index it. robots.txt does not guarantee removal from results, while a noindex directive must remain crawlable to be seen.

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Popular Questions About nofollow

  • What does nofollow mean?

    nofollow — an HTML link relation or page-level robots directive indicating that supported search engines should not treat specified links as ordinary endorsement signals, with Google treating it as a hint.

  • Which search stage does it affect?

    The mechanism controls URL discovery, crawler access, preferred-page selection, or eligibility for indexing. Conflicting directives can produce an unexpected outcome.

  • How should the setup be checked?

    Verify the HTTP response, robots.txt, meta robots or X-Robots-Tag, canonical, sitemap, and final URL after redirects. Use URL inspection and indexing reports.

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