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Structured Data — machine-readable markup that explicitly describes page entities, attributes, and relationships using a supported vocabulary and format.
Enhanced presentation in search results depends on search-engine understanding and compliance with feature requirements. Valid markup can make a page eligible but does not guarantee display.
Structured Data — machine-readable markup that explicitly describes page entities, attributes, and relationships using a supported vocabulary and format.
A search engine selects it algorithmically from content, links, and structured data. Format and feature availability can vary by query and device.
Follow the rules for a supported markup type, keep markup consistent with visible content, and validate the page. Measure actual impressions and clicks, not only the presence of code.