The .XXX administrator plans to spend 15 million on advertising.

ICM Registry, the administrator of the .XXX domain, is prepared to spend more than $15 million in the first year on advertising and promotion of its domain.

$3 million will be spent by the end of this year, and another $15 million over the next year. This advertising campaign will be unprecedented in the modern domain industry.

The main idea of ​​the advertising campaign is to convince users that the new .XXX domain is safe and that people looking for adult material can easily find everything they need on the domain without fear of virus infection.

Furthermore, ICM Registry representatives announced that the company will offer a "lifetime" domain name reservation service for companies not involved in the porn industry. Presumably, approximately 10,000 domains will be "locked" using this service.