Andrey Khvetkevich will explain how to work with Twitter and register a trademark at the IMU.

On May 20-21, Kyiv will host the "Internet Marketing in Ukraine" conference. It is the largest industry event in Ukraine, dedicated to various aspects of online advertising and business. The conference is designed for marketers, digital advertisers, brand managers, and company directors. The main goal of the IMU is to provide information on the latest online advertising trends, teach effective use of the internet for communicating with target audiences, discuss the advantages and disadvantages of various advertising tools, media planning algorithms, and online advertising management and effectiveness evaluation, as well as share successful case studies.

At the IMU, a Facebook representative will speak for the first time in Kyiv, presenting a report on the advertising and communications capabilities of social networks. The conference will also feature online advertising market leaders from Ukraine and abroad, including Google, Yandex, Mail.ru, Meta.ua, Begun, adLabs, Gemius, Grape, Owox, Promodo, UaMaster, Usabilitylab, Ashmanov & Partners, Manyako, Finam, and others. IMU attendees will be the first to learn about new services developed for the Ukrainian market by Google, Meta.ua, and Mail.ru. The conference will also feature a master class by Dmitry Satin, a leading Russian website usability expert.

Andrey Khvetkevich, head of Service Online, will deliver two presentations:

1. Case Study: NIC.UA Advertising on Social Media

This article examines a registrar promotion conducted for Twitter users in December 2009. As a result, the NIC.UA Twitter account attracted over 1,200 followers, and the website's main page was visited by over 70,000 people. For several weeks, the registrar's hashtag #nicua was in the top five trending topics on Russian-language Twitter.

Andrey will discuss the challenges the company faced while preparing this campaign, as well as customer relations via Twitter and building NIC.UA's image on social media.

2. Master class "Registering a domain trademark yourself"

In this presentation, Andriy Khvetkevich, recently appointed Patent Attorney of Ukraine, will share his experience gained over more than seven years of successful trademark registrations. If you're not planning to register your trademark yourself, you'll be in for a chance to win a 1,000 UAH discount on trademark registration.

In total, more than 40 reports and presentations will be presented at the IMU, covering the following sections: "Banner and Contextual Advertising," "Search Engine Optimization," "Social Media Promotion," "Online Public Relations," "Evaluating the Effectiveness of Online Advertising," and "Mobile Marketing." The full program is available on the page.http://imu.org.ua/2010/program/

You can apply for participation in the IMU on the official conference website:http://imu.org.ua/Registration and payment are accepted until May 19; the conference will take place on May 20-21.