Begun has improved its Context Call feature.

Begun announces expanded capabilities for its Contextual Call service. Starting January 21, potential clients from any region of Russia will be able to call all Begun advertisers using the Contextual Call service free of charge. This is made possible by Begun's new software platform, which, when clicking the "Call" link in an ad, automatically generates a unique 8-800 phone number for the advertiser and displays it to the user. This eliminates the need for advertisers to purchase and maintain a toll-free phone line, and users interested in the advertiser's services or products will be able to choose their preferred communication method.

Thus, PC users can now call a toll-free number or, as usual, leave their contact phone number in a special form so that Begun can automatically connect them with the desired advertiser. Russian mobile phone subscribers using mobile devices to access the internet can also instantly call the advertiser directly from their device by simply clicking on the corresponding link in the ad they are interested in (click-to-call).

As a reminder, in 2006, Begun was the first on the RuNet to announce the launch of the "Contextual Call" service, which implements the pay-per-results principle. The service is aimed at advertisers whose businesses allow them to place orders without first visiting their website: for example, online stores, taxis, delivery services, travel companies, real estate agencies, and many others.

You can activate the Contextual Call service in the advertising campaign settings in the advertiser interface.