Business Idea: Installation of prefabricated swimming pools

More and more people are considering installing a swimming pool in their dacha or backyard. We decided to explore this business idea now, so you can have everything ready by summer.

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Briefly about the main thing

• The essence of business.Sales, installation and subsequent maintenance of prefabricated swimming pools for private homes and country houses.
• What you need to get started.Find and negotiate with equipment suppliers, take a training course on pool installation and maintenance, assemble a team, develop a work plan, a price list, and launch your first advertisement.
• Budget and payback period.Essentially, you only need a budget for website creation and promotion to find your first clients. After all, you're not stocking pools or materials for your warehouse; you're working on a prepaid basis. So, a budget of $500-$1,000 can pay for itself within the next month.

Remember, we're talking about ideas. If you're considering implementing one of our ideas, you need to conduct your own analysis and make informed decisions.

Target audience

A pool near the home is a status symbol. In the West, a personal body of water ranks third in importance after a home and a car. Our people with well-above-average incomes already own pools. But we suggest paying attention to the so-called "middle class," who care about their status by buying the latest iPhones and Xboxes.

Turnkey swimming pools

We're not selling pools. After all, our target audience knows how to Google, find the best deal, and arrange delivery. We're selling turnkey pools, because our target audience is also lazy. And if the price is reasonable, they're willing to pay a little more to get a ready-made pool in their own backyard.

So offer a package that includes the pool (you can choose from several options), installation, additional equipment and supplies, and maintenance. You're not creating a problem, you're solving it, and doing it all in one package.

Marketing

You definitely need a website that will sell even while you're sleeping or installing another pool. After all, even people who've heard of you will first Google you and read more. They want to be reassured that you're not just some guy. You're a real company with a website. All of this increases the conversion rate of all your actions several times over.

A website is, roughly speaking, your office, where you should attract potential clients and convert them into real ones. Other possible methods of attracting them include:

• Advertising on Google.Using Google Adwords, you can quite successfully attract traffic for a query like “turnkey swimming pool Kyiv.”
• Free ads.You can create free ads on platforms like OLX, PROM.ua, and so on, because people often search for what they need there.
• Word of mouth cashback.By installing a pool for one client, you gain access to their friends, family, and acquaintances. Give them the opportunity to earn cashback on their purchases, and they'll refer them to you.
• Bloggers.Find local bloggers on Instagram or Facebook and offer them a 50% discount in exchange for sharing your services. Or simply book an ad with them. People trust "their bloggers" more than online or in-store ads.
• Shops.Place your brochures in nearby stores and pay them 5-10% of every order they refer. They'll tell their customers about you.

Remember the key: your target audience is the middle class. They appreciate top-notch service, but at a very reasonable price. Therefore, your task is to offer them the highest level of service and low prices. But don't offer super discounts, as that would cheapen your product. They want a premium product. Create an "exclusive price" just for them.

Where to begin?

• Study it.Pool suppliers, components, installation methods, competitors, and so on. You'll need to spend a couple of days on your laptop and learn a lot.
• Plan it.Write out a plan of how you plan to find clients, how many pools you can install, how much you will spend on advertising, and so on.
• Create a website.This is your office, without which your entire flow of clients will pass you by. Register a convenient domain (by the way, you can do this onNIC.UA). You can create a website yourself using simple builders like tilda.cc or wix.com, or you can order it from a web studio.