What to Do If Your Domain Name Is Taken: 7 Strategies
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First, you came up with the perfect name for your business.
We created business cards, completed all the official documents, and told our friends and close circle about it.
Then go online toregister a domain nameyour dreams and discover a terrible and devastating state of affairs.
Your domain name, which you have been thinking about and already considered yours, is taken.
What will you do then?
Will you give up your perfect and fitting name? Or will you modify it? Add a few random hyphens, letters, or underscores?
This is one of the most difficult and unpleasant situations for a businessman. It can lead to a halt in development and despondency. Such a situation can force you to rethink your entire brand. Naturally, the question remains: what to do when this happens?
Your domain name is a key part of any SEO campaign, and it impacts your effectiveness. Making a mistake with your domain name can negatively impact your SEO in the long run.
Because a huge portion of your traffic will come from users searching specifically for your company name. This is called navigational search.
Therefore, it is a good idea to use your brand name as the URL.
But if you can't do this for any number of reasons, don't worry. There are alternatives that will still work just as well.
Here are 7 tactics you can use if you're unable to register your brand's domain name.
1. Buy it
People search for a domain name on a registrar's website, find it's taken, and give up immediately. This shouldn't be the case.
It's clear that not everyone has capital and nest eggs filled with millions of dollars. Perhaps a business is starting out with a limited budget.
So, it may be quite possible that the current owner of the domain is not using it.
If this is your case, then there is a chance that you will be able to purchase the domain at a relatively low price.
In this case, it's best to contact the website owner directly. One easy way to do this is with the Whois lookup function.
Whois is the global domain name registry, and it records a variety of information about domains. You can also find contact information there.
First, go toDIG.UA.
On the page, you'll see a standard search bar. Type the name you're interested in and then click the search button. If the owner's contact information is publicly available, you'll see it.
If the contact name doesn't match a person's name or is marked "protected," you should know that it's not real contact information. This means the hosting service has made the contact information private.
In this case, it's best to contact the owner through the website itself. Try to find a contact email address that directly links to the owner, although a regular contact page will also work.
It may be helpful to hire a domain name broker to help you, but this can be an expensive undertaking.
2. Add a verb to your domain name
This is a popular way to resell a taken domain name.
This technique has two obvious advantages.
First, you can still use your brand name in the URL itself.
Second, you don't need to consider other TLDs.
Verbs like “get” and “try” are often used as additions to website names.
3. Extend your brand into the URL
Previously, Tesla Motors did not own its brand name because it was already taken.
The solution? They used TeslaMotor.com instead.
This URL served the owners well for a long time because the word "motor" was a logical extension of the brand.
Make sure you use a catchphrase to extend your brand. It should be relevant and clearly communicate the business's identity.
The trick is to consider the unifying words you can add without discounting the meaning, memorability, or simplicity of the end result.
Specific keywords are suitable for specific niches. For example, if you sell software, you might use the word "app" in your URL.
This can be a brilliant choice if you want a .com domain and want to keep your brand name in the URL.
4. Add the country to the domain name
There was a dispute over the Nissan domain name in history.
Back in the 90s, Nissan Computer registered the domain nissan.com.
A well-known automobile company, despite legal efforts, never received the domain. If you search for "nissan.com," you'll see a website about computers.
So what did Nissan Motor do? They added the country to their URL.
This backup strategy is a reliable option if you're having insurmountable problems with your domain name.
Or you can use city if you live in a major city.
5. Experiment with abbreviations
Sometimes you can shorten one or two words in your URL without losing SEO potential. This can help you get a .com domain. Words that aren't part of your brand name are often shortened. For example, "Service Online" might be shortened to CO.
If you have a business slogan or motto, consider how you can creatively use it for your URL.
Or a catchphrase in combination with alternative TLDs.
6. Hyphen
Easily!
Using hyphens gives you the chance to get the domain name you want with just one small change.
7. Come up with a completely new name
There is value in this idea.
You'll have to take up your vision board again and you might well come up with another, unique name that will stand out.
Here are a few more thoughts on how to get the perfect .com address.
We are in a time where alternative domains are becoming incredibly popular, but .com still remains the most common one everywhere.
When people think of a website, they often imagine it ending in .com. And that hasn't changed, or if it does, it's happening at a breakneck pace. People are, of course, gradually getting used to other TLDs, such as .club and .live.
And it's clearly just a matter of time before alternative TLDs become more widespread.
Now, today, or tomorrow, if you can get a .com domain, do it. But if you can't, one of these 7 strategies will work like magic.
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