The 11.com domain sold for half a million.
The domain 11.com sold for $525,000, a record price for a domain consisting solely of numbers.
The domain name was purchased by a Chinese resident, and the seller was the well-known domain investor TJ Demas, who specializes in buying and reselling digital domains.
Experts note that interest in the 11.com domain could be connected to the upcoming unique date 11/11/11, so the 11.com website could receive a large number of visitors.