The Sex.com domain is up for auction.

One of the most coveted and popular domain names, Sex.com, is up for auction. In 2006, the domain sold for $12-14 million.

At the time, many different companies were vying for the domain, and the sale of Sex.com was fraught with legal battles. However, the domain was ultimately sold to Escom.

The domain's owners are currently planning to auction it off. The auction is scheduled for March 18th. The starting bid is $1 million.

The listing description states: "Sex.com will provide the future owner with user interest, help them make a lot of money, and provide licensing rights associated with the Sex.com brand."

The domain currently receives 120,000 daily visitors. Experts note that a profitable porn site could have been hosted on such a site in the past. However, the porn industry is currently losing money, partly due to the economic downturn, so the investment in this domain name is unlikely to recoup its costs.