Exclusive online guided tours
The entire world is now living online. And this isn't just due to travel restrictions caused by safety concerns related to the COVID-19 pandemic. Borders are gradually reopening, and many countries are allowing foreign tourists to enter without any special requirements, other than a recent certificate confirming that the arriving passenger is free of the dangerous virus. But no one knows how things will develop. Summer is in full swing, which means, as before, it's vacation season for many – and people are craving new experiences!
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The practical appeal of remote tourism
The tourism industry is currently among the top five hardest-hit industries. However, interest in travel and discovering new places, cities, countries, and continents hasn't waned. Quite the contrary—it's actually intensified due to the forced three-month quarantine.
And this is fertile ground for promoting a new trend: "remote" tourism. Today we'll talk about virtual themed "walks."
The main feature is "here and now"
The key difference with this format is the guide, who communicates with their group "here and now" or conducts a private tour. This isn't just another monotonous narrative with the tired old "look right, look left" refrain. The value lies in the lively conversation, the interactive interaction between the guide and their "mentees."
I certainly don't want to diminish the achievements, knowledge, and breadth of perspective of true professionals who are 100% proficient in the material and can, as in "What? Where? When?", answer a question before it's even finished being asked. They do so thoroughly, engagingly, and even with humor, if appropriate.
When things return to normal and travelers can travel and fly to all corners of the planet at any time, there will likely be significantly more people wanting to visit new places than in pre-pandemic times.
For now, however, a significant number of inquisitive "explorers" remain wary of the prospect of freely traveling the world, especially traveling with children. However, adventure seekers will surely welcome an exciting, meaningful, and, most importantly, completely safe "trip" to the city (or country) of their dreams right now.
This service will also be of interest to another category of people, but more on that later.
How to "go" on an online tour
You can join an online tour from anywhere in the world. Group chats on Zoom and other online platforms have become very popular. Many users have found them easy to use and even come to love them (or rather, have gotten used to them).
And this is a huge advantage for you, the guide (or conductor!), who can offer their guests the unique opportunity to spend an hour or two in the center of Prague or the outskirts of Rome. Or experience Broadway, or find themselves in Manhattan, truly stepping into the shoes of a character from a hit TV series. And someone, for example, might want to give such an original surprise gift to a birthday boy or girl! Why not?
You can offer your clients alternative excursion routes. For example, walks away from the bustling tourist center of the big city. These are worth their weight in gold, as they offer a personal (perhaps secret!) introduction to little-known, but no less interesting corners of Vienna or Tokyo, Barcelona or Florence.
It's not time for adventure lovers to cross travel off their list of interests when you are there - the person who knows more about a particular city than its natives!
The best guides and tour guides are known to be those with a keen interest in the history of the country, which has opened the door to a one-on-one exploration of the world. Perhaps you yourself once visited a metropolis with a history spanning nearly 2,000 years. To gain a better understanding of its culture and the local way of life, you explored it thoroughly. Now is the time to share this fascinating knowledge with others!
Three types of exclusive excursion routes
- A walk around the area where you will be living
Emigration, traveling to another country on a work visa, requiring an extended stay in an unfamiliar place, enrolling in a university in a foreign city or country, and so on. All of this, like so many other things, requires facing a new reality. One-on-one. Some people adapt easily to unfamiliar conditions, while for others, this change in rhythm and lifestyle is more difficult. And it's crucial to be reasonably prepared and not feel alone.
A personalized tour of the area where they'll be living and/or working will help them get their bearings quickly. You'll learn the route your client will likely take every day, live.
Take a virtual walk with them. Tell them in detail about everything you see along the way: shops, cafes, cinemas, parks, playgrounds, etc.
By the time they return, they'll be well-versed. All thanks to your detailed explanation and informative tour. It's entirely possible the client will recommend you to their friends who also need preliminary online support, codenamed "Mask, I know you!"
- Walking tour of historical sites
A tour of historical sites with centuries-old histories always evokes a certain awe. For example, a walk across the Charles Bridge in Prague—the oldest stone bridge in the Czech Republic, one of the three main symbols of the Czech capital.
According to the pictures, .
Tell us about the history of this medieval landmark, which connects two historical districts of one of the most beautiful European cities, and provide important details about its construction and restoration after complete destruction, etc.The value of such a guided tour is that the landmark can be seen through the eyes of a local resident who is passionately in love with the place in which he currently finds himself!
And when the time comes for a tourist, captivated by your emotional story, to set foot on Charles Bridge in person, the excitement of meeting an "old friend" will be a hundred times greater. And their interest in strolling through historical sites, which you've only recently "walked" and now know almost like a local, will only increase! Isn't this the perfect result of a personalized introduction to a landmark through a virtual tour with a skilled guide who knows how to make tourists fall in love with their own favorite things?
- Targeted walk
For example, your clients are exclusively interested in the Parisian sales, which take place twice a year (summer and winter). A newcomer to a clothing store during the sale season might feel uneasy due to the slight chaos and crowds at the entrance to the fitting rooms. Share with your audience the secrets to conquering the French soldes. Answer all their questions in detail, providing step-by-step instructions. They'll be grateful!
Of course, these are just a few simple examples of what individual or group exclusive online guided tours can be like.
How to make a name for yourself
In the age of globalization and the Internet, you can find potential clients through social media and your personal website. Create a page onInstagram and/or onFacebook and actively communicate what you offer to your future clients.
At the same time, it’s worth starting to create your own website, for example, onWordpressDon't ignore this opportunity, as a personal online resource is a whole new level of service presentation. First of all, it's worth choosing a domain name that aligns with your business. You should also consider a reliable hosting.
It's important to focus on writing easy-to-read, compelling texts. Use an SMM specialist to create a high-quality portfolio and self-introduction video. A professional website with easy navigation and essential, easily understandable information will definitely attract attention. And, of course, it will help you market your exclusive services intelligently, effectively, and profitably.
Choose your niche and take action! Your target audience is waiting for you!