An application for the .SUCKS domain was submitted to ICANN.

The .SUCKS domain name was applied for by Vox Vopuli Registry. The domain name translates as "sucks." Its administrator plans to turn the domain into a universal complaints book for major companies.

According to Vox Vopuli Registry, the new domain extension aims to foster a "valuable dialogue" with other companies committed to providing high-quality customer service. The company emphasizes that it is attempting to create something original and useful for consumers.

Vox Vopuli Registry is a subsidiary of Canadian domain registrar Momentous, which is known for its frequent cybersquatting activities.

Analysts doubt Vox Vopuli's application will be successful, as it will likely face a powerful lobby from brands who will protest the appearance of sites like company_name.sucks.