What discounts are best to offer to customers?

Do you offer loyalty programs and promotional discounts to your customers?

If you haven't yet, now is the time to do so.

We offer you the best ideas on how to delight your customers and increase the number of purchases on your website.

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Discount as a percentage for a subscription

Offering a percentage discount on a purchase for a subscription is a good way to attract customers to your site, as many people are willing to enter their email address in the search field and receive a 5% or 10% discount on a purchase at a store they like.

A subset of this offer is discount codes, which are used to stimulate seasonal sales and encourage customers to return to shopping after a period of inactivity or to renew the service for another term if you provide after-sales support for your products.

Free shipping

If you don't yet have a free shipping option on your e-commerce website, consider adding one. Your customers' carts are often abandoned when they discover that free shipping isn't available by default or don't meet the minimum purchase amount.

Consider what delivery offer you can offer your customers. This could be free delivery with a purchase of a certain amount, or any other easily achievable offer, depending on the product group or service segment you serve.

Gift with purchase

Everyone loves surprises and unexpected gifts.

If you have additional products or services, or samples of new offerings that you can use to complement your customers' orders, create a code for a gift with purchase and send it in a scheduled email campaign.

Loyalty program

Your customers can earn points when they make purchases on your website. Offering this system to your customers will help you build a loyal following, as accumulated points will encourage them to return and purchase more.

BOGO

The BOGO principle is perfect for seasonal sales and holiday specials.

Anyone will think about making a purchase if they are automatically given a second identical one along with one.

Automatic discounts

Discount codes are a good solution until your customer forgets to copy and paste them into the checkout field. When this happens, your support team will inevitably encounter customers calling and asking for a discount after they've already placed their order.

The clear positive thing about this situation is that the customer knows that such a code exists and will receive the coveted discount on the product or service they like.

There is also a solution to this inconvenience.

And here it would be a good idea to add to your system the option of automatically adding a discount to items that require it, even if a person forgot to add it there.

If you take all of this into account, your customer will not have any sad moments or grief, but will instead have a successful purchase that they so desired and the most brilliant experience interacting with your brand.

Gift card

To properly stimulate sales of new items, give a gift card.

A gift card can not only attract new customers, but also attract existing ones to make a purchase, since they can only spend this gift with you.

Discount code for a friend

You can encourage your customers to share the discount code, and they will receive their own bonus for doing so.

Your website can successfully use this approach to increase sales.

Discount on mobile

Pay attention to mobile devices. Share discount codes for your services and products throughchatbotTo use this channel to increase sales and develop your business.

Whatever discount and gift strategy you choose, it's a winning approach. And by implementing these options individually or in combination, you'll soon see positive changes.

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