Personal branding on social media for business

Personal brand—this is any person who embodies himself socially.

Clients trust companies and projects more when they see who's working on them. Your personal brand on social media is a calling card through which you can communicate, inspire, and sell.

                 STAGES OF CREATING A PERSONAL BRAND

        1. Decide on which social network you will write 

Major networks— Facebook, Instagram, Linkedin. 

YouTube—Suitable for those who enjoy speaking and performing on camera. It's usually used as an additional promotional platform. If your service or product is easier to demonstrate than to describe, then choose YouTube as your primary promotional platform.

        2. Tell us about yourself

Who you are, what you do, how you help others. Write simply and with care for the reader.

Examples: PR manager. I promote online services on the internet.

Editor. I'll make a family film from your videos. 

       3. Show your expertise

Please indicate your place of work and study. Choose only what will be useful to clients and enhance your professionalism.

Examples:I completed a course in public speaking. I'm pitching your ideas to investors.

Artem Lebedev's design course. I'll design a font for your company in 2 weeks.

        4. Add a social role

Who are you in life before and after work? Clients want to communicate with a real person, not a robot. Briefly describe your hobbies and how these skills help you in your work.

Examples:MI edit in the mornings. It helps me manage three projects simultaneously and not miss any details.

I do Nordic walking. I get sick less often and get my work done on time.

       5. Select the categories you will write or film about

The content consists of useful, sales, entertainment and communication posts.

Try to maintain a balance. If you write five posts a week, two of them could be informational and useful, one could engage readers, the next could entertain and add a positive vibe to their feed, and the last could be a sales post.

Each section has its own writing process. If you're new to writing, please contact your content manager or read the articles about sections and post types.

       6. Shoot stories

Post stories from your life on Facebook and Instagram. Talk about what's happening with you and your business. Focus on the benefits and building customer trust. This doesn't mean you have to sell in every story. Be genuine. Show the love and care you bring to your work and clients. Show how you support your business. Show the people around you. This will build trust and likability. If you communicate what you do, readers will be interested and will contact you.

       7. Be honest 

Lies are always felt and repulsive. Try not to exaggerate, but don't minimize your achievements either. Avoid abstract words like "best," "most," "very."

Example:

Abstract: U I have the best team — Specifically: when I fell ill, my team sent me a bouquet of flowers, and in the evening a report on the concluded contract. 

Abstract: I have over 100 satisfied clients — Specifically: I kept a client list until May 2020. 90 out of 100 thanked me, 50 of them shared their results a month later, and then I stopped counting. But I'm pleased to hear three times a week: "You were recommended to me."

      8. Relevance

The algorithm for displaying your posts depends on their frequency, number of likes and comments, viewing time of the post or video, and other factors. The more interesting, regular, and relevant content you publish for your audience, the wider your reach of readers and potential customers.

Want to showcase your portfolio? Gather all your materials in one place? Create a page onWordpressyourself or contact experts.Choose the appropriate onedomain—site name andhosting- the place where it will be stored. 

Remember thatpersonal brand— this is not pathos, but a tool that helps your client learn the truth about you and your product.