London is preparing to receive its own domain.

London will apply for a new domain under the New gTLD program, according to representatives of London & Partners, a PR agency that promotes London.

In addition to the UK capital, other major cities are also interested in obtaining their own domain, including New York, Paris, Sydney, Rome, and Berlin. Furthermore,Russian capital.

PR experts are currently exploring the benefits and business models that could be exploited within this project. The country's authorities believe that the domain could become .