New Mapia closer to users

Karandash design bureau created a new, user-friendly, and intuitive design for mapia.ua. Simple design solutions focus users' attention on the site's new services: an updated company directory, interesting facts, and more.

Olga Marchenko, Head of Content at mapia.ua: "We launched mapia.ua in the summer of 2008, and by the end of 2009, we realized we'd outgrown our original design. It wasn't designed to accommodate the additional services added over the past year! We launched as a map, but in 2009, we significantly expanded our business directory. Then we ran into another problem: users continued to come to us solely for the map, while the directory went unnoticed. Therefore, we faced the challenge of making the directory and other related services easy and intuitive to use. We conducted a series of usability tests and built prototypes of the new website, after which we needed a high-quality design to implement our project in a new form and highlight the site's key features through design alone. We turned to the Karandash design bureau with this request.

We've received a completely new website with a different structure, the main component of which is the catalog. The integration of all sections will be completed soon, and videos and panoramas will return to the site – they will now be presented in separate sections, making them much more convenient to view."