New training programs for Ukrainian entrepreneurs
We continue to report on current projects supporting domestic businesses and Ukrainian women who lost their jobs due to the war. Today, we're sharing information about the Meta Blueprint training center, the Women For The Future program, and the virtual consultation center from Diia.Business.
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A joint project of Meta Corporation and Diya.Business
Meta continues to support Ukraine, particularly small and medium-sized businesses. With the support of the Ministry of Digital Transformation and Diia.Business, a special educational project, Meta Blueprint for Ukraine, has been created.
The project's goal is to provide entrepreneurs with the necessary tools and resources to help them develop and scale their businesses.
- The form of training is online courses and trainings
- The language of the training programs is Ukrainian.
- Access is free of charge
What can you get from Meta Blueprint?
The specially created Meta Blueprint platform contains more than 20 thematic video tutorials.
Business owners can receive training in several areas:
- development of marketing strategies for social networks;
- SMM promotion on Facebook and Instagram;
- creating content for social networks;
- working with statistical data.
Entrepreneurs are given the opportunity to gain new knowledge and skills absolutely free of charge, which will help them more effectively promote their business online:
- launch and configure targeted advertising;
- create advertisements;
- Use Facebook, Instagram and Ads Manager to create ads;
- measure advertising effectiveness;
- adapt marketing strategies to the advertising ecosystem;
- raise statistics;
- expand the audience.
Meta Business Coach Chatbot
Additionally, the new Meta Business Coach chatbot was announced. It will be available to WhatsApp users.
The chatbot will provide tips on:
- setting up a business page on Facebook;
- building relationships with clients;
- provide other necessary support.
Online meetings with entrepreneurs are also planned to address specific business needs. Small business owners will be able to gain skills that will help them effectively grow their business online.
Funds for advertising Ukrainian entrepreneurs
Meta also plans to allocate $1.5 million for advertising campaigns for Ukrainian businesses on the corporation's platforms - Facebook, Instagram and WhatsApp.
Women For The Future — career assistance for Ukrainian women
New opportunities for employment and professional development are being offered to Ukrainian women who have lost their jobs and/or income as a result of the war.
The Happy Monday team and UN Women in Ukraine, in collaboration with the Office of the Vice Prime Minister for European and Euro-Atlantic Integration, have developed a new program, Women For The Future.
Its purpose:
- providing access to vocational training and mentoring;
- attracting conscious businesses to support women during war and their recovery after its consequences;
- strengthening their economic opportunities in Ukraine and abroad;
- Raising awareness of Ukrainian women regarding employment.
Project initiatives
Women For The Future provides access to:
- lectures to increase stress resistance and set up an active job search and professional development in a new place;
- webinars on employment and professional development issues;
- professional retraining programs in several relevant areas.
Project participants can receive career counseling and professional advice from experts.
Who can join the Women For The Future program?
- Ukrainian women who have lost their jobs or...
- Companies and job platforms that can help Ukrainian women find employment and create career opportunities for them.
Ukrainians
Since the start of the full-scale war, tens of thousands of new businesses have been registered, with IT leading the way. Startups are being created both in Ukraine and abroad. Of course, there are many questions regarding business registration, forced relocation, employment, and access to assistance.
Resolving these issues requires qualified assistance. This support is available through the Diia.Biznes virtual center.
At the end of May, the Ministry of Digital Development launched an innovative hotline. Businesses can consult at the virtual Action Center:
- Ukrainian entrepreneurs temporarily residing in Poland, Germany, the Czech Republic, Lithuania, Bulgaria, Slovenia, Slovakia;
- as well as IDPs in Ukraine.
Over the course of two months, several thousand consultations were provided to representatives of small and medium-sized businesses who were forced to relocate abroad and were planning to return to Ukraine.
If you need a consultation, call the virtual center's hotline. It's open from 8:00 AM to 8:00 PM (Kyiv time).
Conclusion
Educational platforms, advertising funding, and advisory assistance provide significant support for promoting the products and services of domestic entrepreneurs.
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