Opera acquires AdMarvel

Opera Software today announced the acquisition of AdMarvel, Inc. This acquisition will complement Opera's offering to mobile operators and content providers with highly scalable ad monetization services.

AdMarvel, based in San Mateo, California, USA, utilizes a wide range of advertising tools to enhance the effectiveness of mobile advertising. Founded in 2006 by a team of mobile technology veterans led by Mahi de Silva, the company serves clients worldwide. AdMarvel's mission is to make mobile advertising more open, transparent in terms of effectiveness, and easier to manage. AdMarvel's suite of services allows ad networks, agencies, and brands to control the ownership of their advertising traffic.

"In our fast-growing industry, mobile advertising represents an exciting and promising opportunity. Every month, approximately 50 million users access the web through Opera's mobile technology. Together with AdMarvel, we expect to play a significant role in the evolution of mobile advertising," says Lars Boilesen, CEO of Opera.

"We are pleased to join forces with Opera. Our commercial relationship has evolved into a close partnership. Combining AdMarvel's monetization and analytics services with Opera's browsers and widgets will create a new, unique advertising platform. International and regional advertisers will gain access to modern tools for reaching mobile users," emphasized Mahi de Silva, CEO of AdMarvel, Inc.