Mobile optimization

Mobile devices have become an integral part of our daily lives. With their help, people read the news, communicate with loved ones, and make purchases online. The ever-increasing popularity of smartphones and tablets is forcing business owners to work on optimizing their websites for mobile devices. If your website does not have a mobile version, you are potentially losing half of your customer base.

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What is mobile website optimization?

Mobile optimization or mobile site optimization is the process of redesigning a site to improve the interaction with mobile users with the aim of increasing conversions.

In the past, optimizing a site for mobile devices was quite simple; it was the same as the PC version except that most of the site elements were resized to fit the screen size of the mobile device.

But in 2019, Google introduced mobile-first page indexing. Google's search robots now crawl mobile versions of a site to rank a page.

Consider some common characteristics of a mobile-optimized site:

design adaptability – the site changes according to the size of the device;

conciseness – the mobile version should be as simple and easy as possible;

simplicity of the menu for easy navigation;

the presence of large buttons for convenient interaction;

lack of sidebars or headers – they are often compressed by the mobile version of the site, making it difficult to view;

limited use and easy closing of pop-ups;

readable text with lots of headings, subheadings, and bullets;

compressed images for fast loading.

It should be easy for visitors to buy, subscribe, or perform any other action on the site.

Why is optimization important?

Since mid-June of this year, Google has been updating its Page Experience algorithm, which takes user experience into account when ranking sites in search results. Sites that show more concern for the convenience of the user browsing the page are moved higher in the ranking list.

In the last few years, many business owners have focused on optimizing their website's conversion rate.CROThis is the practice of optimizing website landing pages based on visitor behavior, which helps increase conversion on pages and increase sales.

Practical steps for optimization

We are not going to take into account the complex technical aspects of mobile site optimization right now, but instead suggest paying attention to simple but effective measures.

1. Conduct an audit of the mobile version of the site

You can start by auditing your mobile app with Google’s free speed test tool, Test My Site. This resource will help you understand your site’s compliance with Google’s mobile-first indexing. For in-depth analysis, you can get a full email report.

2. Remove the excess

Mobile versions of websites should be as simple and easy as possible. If the goal of the site is to increase conversion, the mobile version of the site should not have any factors that burden and distract:

• large images;
• unnecessary text;
• pop-ups - anything that makes it difficult to perceive information on a small screen.

3. Increase site loading speed

Site speed is an important part of mobile search optimization.

A 2018 Google study found that more than half of mobile users will abandon a site if it takes more than three seconds to load. Loading speed largely depends on the quality of thehosting.

Since 2018, Google's algorithm has taken loading speed into account when ranking mobile versions of websites in search results. To lighten HTML code and speed up loading times, Google recommends switching mobile sites to Accelerated Mobile Pages.AMP.

Encourage the visitor to take action

When working on website optimization, it's important to remember the main goal - to encourage visitors to take action. A clear call to action - CTA - on the home and landing pages helps increase conversion.

There are different types of CTAs that are used depending on the desired goal. E-commerce sites, for example, use "Buy Now" or "Add to Cart" buttons on each product page. For sites whose goal is to collect contact information, "Get Info," "Get Bonus," etc. buttons will be effective. You need to give the visitor the opportunity to respond to the offer as quickly and easily as possible.

We live our lives almost without taking our phones out of our hands. This is a reality, and it means that websites must adapt and evolve according to consumer behavior.

Optimizing your website for mobile devices is one of the easiest ways to increase engagement, traffic, and revenue. If you're just starting out, start by choosing the right one.domain(find out in our article what it isdomain authority), the site itself can be made quite easily usingWordPress.