Find and fix 404 error
If you are an Internet user, sooner or later you will definitely encounter a number like 404.
This is not a number that promises bad luck, but seeing it on your website in the form of a 404 error is not something anyone would be happy about.
In this article, we'll explore how to avoid this phantom appearing in your home—by "home," we mean your website—and how to make your 404 page appealing if it suddenly pops up in front of your audience at the most inopportune moment.
This is exactly what we will talk about in today’s article.
Even though such a page is common, it shouldn't be taken lightly, especially if you own a reputable brand.
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Why you should pay attention to Error 404
When your customer lands on a 404 page on your site, they'll be disappointed and, unable to find the service or product they were looking for, will rush to the exit. This is doubly unfortunate, as such abandonments have a negative impact on search engine optimization.SEO, in which you put your money, energy and time.
And if there's not just one, but dozens of such pages, it creates the impression that you, as the owner or manager, are doing nothing but slacking off instead of focusing on your marketplace website. This isn't encouraging, even if you're a hard worker and haven't considered 404 errors as something that could tarnish your reputation.
So, let's move on to the recipe - how to find, eliminate or beat the enchanted 404 so that it works for you.
To make visitors say:“Wow, have you seen their 404 page? Wow!”
Check the links
A list of free tools that will help you check your website for all broken links that cause 404 errors.
You need to enter your website's URL and wait for the tool to scan it for you. If your site is built with WordPress, it has a built-in broken link finder plugin.
The only thing you need to keep in mind is that your site will slow down during the scan, which means you should choose a time for scanning not during your peak sales, but on a weekend or a day with little traffic.
A good solution if you have around 500 pages on your site or less is to use Screaming Frog. This amphibian, using built-in software called SEO Spider, will find broken links on your site.
Download the program, upload the URL, and run it. This should only take a few minutes. You'll see all the problem areas in a summary table when bulk exporting. The summary data and clickable rows format will make troubleshooting easier.
Fix broken links
Since you're reading this, we'll assume you've done a great job scanning your site for 404 errors, found all the broken links, and now it's time to fix them.
Every single one of them.
Not the easiest task, considering that you'll have to sort through a massive amount of information—which links to update and modernize, and which to delete.
Be sure to double-check the link after editing it before moving on to the next one.
This can be a time-consuming process, and you should take comfort in the fact that after you've done a thorough cleaning, your website visitors will have a pleasant experience and the best possible shopping experience.
In an ideal world, the website owner would be the first to discover a 404 Error, not their customer.
Decorate 404 Error
You regularly scan your site, clean out unnecessary links, and fix broken ones. And yet, one day, it still appears. Error 404.
It's not because you're not paying attention to your brand or you forgot about the technical inspection.
You simply might not have time, it broke a minute ago, and the client discovered this unsightly sight.
What should we do?
Decorate it, make it your own, and fill it with useful and creative content. So that when a client lands on the island, they know they're still on your site and everything will be fine and even better soon.
How?
To this point: if you have a programmer, then only your imagination and business strategy concept will limit or, on the contrary, open up horizons in design.
Businesses put forth titanic efforts to attract customers and visitors to their website, and no one wants these efforts to be in vain. If a 404 page is standard and looks like a faceless blob with numbers in the middle, then leaving is the first thing anyone wants to do when they land on it.
However, if you take advantage of Error 404—which is historically inevitable, no matter how much you check and scan your resources—it can make your brand even more attractive and benefit your customers.
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