gTLD and proprietary .BRAND — NIC.UA prepares applications for Ukrainian companies

In just two months, ICANN will open a new application round for new generic top-level domains (gTLDs) — a chance to go beyond mybrand.com and secure your own domain zone: .brand / .trademark, or a commercial gTLD (for example, .agent / .crypto / .intelligence / .ukrainian, etc.).

This is a strategic move for companies planning to scale and ready to invest in their brand and ecosystem:

• .BRAND — control, trust, and brand/infrastructure protection based on your trademark

• Commercial gTLD — a domain as a product: registrations, premium names, and global partnerships

NIC.UA supports Ukrainian companies end-to-end: consultation → strategy → legal package → technical preparation → submission.

⏳ Critical timing: If you’re seriously considering applying, you should make a decision no later than April. After April, it will likely be too late — preparation takes time, and “last-minute” submissions don’t work here. The next opportunity may not come for 15–20 years.

🎧 Interested? Listen to the podcast to learn about pricing, requirements, the process — and what you gain from it.

Ready to decide or have questions?

Email support@nic.ua with: brand/TLD + your vision/question — and we’ll reply with an initial assessment and an action plan.