PRO business in a crisis

The New Year's promotion is over, and we're ready to share the results. And we want to tell you how it all began.

With just one month left until the New Year, my team and I were thinking about what kind of promotion we'd organize for our clients. We wanted to offer even more value. A group brainstorming session on Zoom, and the solution was ready: we'll organize an online marathon to help aspiring entrepreneurs transition to online operations and promote their businesses!

A month of active work andOnline marathon "PRO Business in Crisis"It's ready. It addresses the key challenges facing the target audience of entrepreneurs who are transitioning or have transitioned to online operations and are facing challenges:

• How to make the transition online easy and enjoyable;
• on what resources to advertise yourself or your product;
• How to attract customers in 2021 if your marketing budget is limited;
• What tools to use to see results immediately;
• What to do if it seems like it's impossible to move your business online.

During five live broadcasts, experts shared their own tools and experiences. Some participants wrote personal promotion strategies during the live broadcasts, asking questions to the speakers.

How was it?

Day 1 of the online marathon "PRO Business in Crisis"

Maxim Pavlov elaborated on the topic:

How a business can go online with minimal costs:

• Selecting marketing channels.
• Platforms for website creation.
• Budgeting of advertising channels.
• Budget marketing.

We recommend watching this if you were convinced that promotion with a minimal budget is impossible.

Maxim is an IT entrepreneur who founded the Internet Marketing School.He's personally tested all the promotion methods and shared the most effective and convenient ones with us.

Day 2 of the online marathon "PRO Business in Crisis"

Natalia Ustimenko said:

How to adapt your marketing strategy to the rapidly changing global situation:

• Technical and content aspects of preparing newsletters during quarantine.
• Case studies and life hacks for maintaining communication with clients.
• What brands can do to rebound after the crisis.

You need to watch this broadcast if you want to be able to surprise clients and create high-quality content for them, taking into account modern trends.Natalia Ustimenko, Head of Direct Marketing at eSputnik.com, instructor at the Webpromoexperts Academy, and creator of customized, targeted educational courses for specialists.We know she always has the most useful news and tips from the world of marketing.

Day 3 of the online marathon "PRO Business in Crisis"

Vitaly Kravchenko shared his own experience:

How to set up a fast food delivery business in 2 weeks:

• How to launch food delivery online in 14 days.
• A quick checklist for launching a working MVP for offline use.
• The pitfalls of rapid business reorganization.
• Evaluation of the effectiveness of integrated advertising.

Vitaly Kravchenko, head of delivery service and street food cafe Street Grill and founder of Webline PromotionHe personally experienced all the nuances of the transition from online to offline, created his own strategy that helped him increase profits during quarantine, and came to share it with our participants.

Day 4 of the online marathon "PRO Business in Crisis"

Alisa Bolokhovets shed light on the topic:

TOP 7 steps for a quick and painless transition to online:

• How to understand whether people are even searching for your business/products/services on the Internet.
• How to see who your competitors are online.
• Competitors' online activity: how to evaluate it.
• SEO, context, social media... Which path to choose? Setting priorities.
• Structure and stages.
• What if you go offline again? Connection and synergy opportunities online + offline.

Alisa provided a clear and consistent transition structure. She has knowledge of effective marketing tools and shared them during the online marathon. By the way,Alisa Bolokhovets, CMO of the Reproductive Medicine Clinic, she knows everything about how to find clients online and sell them offline services.

Day 5 of the online marathon "PRO Business in Crisis"

Dmitry Khvetkevich completed the online marathon and shared an interesting topic:

Domain or life:

• How to choose the right domain name.
• Common registration errors.
• How to protect your domain.

Dmitry knows everything about domain names and has shared numerous life hacks on how to choose the right domain for your business and protect it from online thieves. He is the director of NIC.UA and the organizer of the "PRO Business in Crisis" marathon.

So much preparation, and the five days flew by. We recommend watching each broadcast and immediately applying the insights to your business.

We're already writing a strategy for a new, useful project, which we'll announce soon.

Always yours, the NIC.UA team