Services for collecting semantic cores

You can find all kinds of information on the Internet: news, product and service descriptions and reviews, educational materials, analytical content, etc.

The necessary information is sought using search queries.Keywordsand the phrases that people enter into the browser search bar form the semantic core (SC) of the site.

In this article, we'll explain why you need to collect website semantics and what online services you can use.

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Why is a semantic core collected?

Any business owner, internet marketer or blogger is interested in getting their website traffic from Google or other search engines.

A list of the right keywords (keywords) to use when creating content will help you achieve this goal.

The first step to forming a semantic core is to understand what exactly potential clients are interested in.

In other words, you need to find keywords that your target audience is already using when searching for similar products and services.

Every search query is a demonstration of the needs, desires and interests of the Internet user.

By analyzing queries related to a specific business, you can improve your product or service to meet the real needs of your target audience.

Semantic core creation services help find thousands of new keywords that improve a website's SEO and, consequently, accelerate business growth.

When to start collecting the semantic core?

At the site prototyping stage.

Let us remember thatwebsite prototype— is a simplified version of the future web resource. That is, it's a marketplace, a "draft" where you can fix flaws and change the functionality even before development begins on the main version of the website.

Developing a semantic core helps you better understand your target audience and properly structure your web resource.

Often, a deep analysis of keywords can help improve not only the website itself, but also the product (goods or services) you offer to your audience.

Where can I collect a semantic core?

To collect semantics, you can use Google Ads (old name - Google AdWords) and other similar online services: 

• Serpstat;
• Keyword Shitter;
• Keyword Tool;
• Ahrefs Keywords Explorer and more

Serpstat

Serpstat is a tool for explosive growth in SEO, PPC, and content marketing.

The service was developed in 2013 as an internal product, which later evolved into a multifunctional SEO platform.

Serpstat's database contains over 5 billion keywords. The service is used by over 200,000 users worldwide.

Serpstat proudly counts Rakuten Viber, Samsung, Uber, Philips, Shopify, and Deloitte among its clients.

This online service is used by small and medium-sized businesses, search engine marketing agencies, SEO specialists from in-house or outsourced teams, and professionals working to increase online sales.

On the multifunctional Serpstat platform you can:  

• link analysis;
• keyword analysis;
• website audit;
• competitor analysis.

Free plan users have access to Serpstat's full suite of features, including semantic research, competitor site analysis, and more.

Keyword Shitter

This is a free program for automatically collecting semantic cores. You can use the Keyword Shitter online service even without registration.

The advantage over other similar tools is that the platform supports the ability to select not only the language and country, but even the region (city).

This option allows the service to provide tailored data based on the choices of international users.

You can download data in CSV format. Keyword Shitter also provides data on how many times words were searched in Google Trends, Yahoo!, Baidu, Google AdWords, and other search engines.

Keyword Shitter has features that allow you to find related words, view low competition keywords, and check the traffic volume and ranking potential of sites using those keywords.

Keyword Tool

Another popular program for selecting semantic keywords. Keyword Tool's online platform is available in two versions: free and with a paid subscription.

The free version of Keyword Tool generates up to 750+ keywords for each search query.

The Keyword Tool service, like Keyword Shitter, can be used even without creating an account.

Keyword Tool is considered the best alternative to Google Keyword Planner for SEO.

This tool does not hide popular keywords that can be used to create content.

The service provides the ability to use Google's autocomplete feature to search for keys.

The app also pulls Google search suggestions and presents them in an accessible format.

Ahrefs Keywords Explorer

The Ahrefs Keywords Explorer online service will also help you build a high-quality semantic core for your website.

The tool selects keywords for Google and other platforms - Baidu, YouTube, Bing, Amazon, etc.

The program can also be used to analyze other SEO metrics, such as return rate, clicks per search, click percentage (including paid ones), etc.

Conclusion 

A website's semantic core is an organized set of keywords, their morphological forms, and phrases that most accurately describe a company's activity, product, or service. Keywords are an effective tool for promoting a website.

You can create a semantic core yourself using online services. Or you can delegate this work to an SEO specialist or digital agency.

If you are just planning to create your own website, you can do it with the help ofWordPress.

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