What are keywords for a website?

Every time we open a search engine, we think about how to formulate a query, what words to choose to find the information, thing, or service we need.

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Not every user is prepared to write detailed queries; people generally formulate them briefly, for example, not "how to make cutlets like grandma used to," but "cutlet recipe." To return the most relevant answers to user queries, search engines use various combinations of words. These words and phrases are called keywords, and the process of selecting keywords is called compiling a semantic core. A semantic core includes words and phrases that are most frequently used in searches on a specific topic. If you know which keywords your customers use when searching, you can optimize your website page so that it appears in user search results.

Keyword research

Keyword research is conducted to determine which keywords are best suited for the products and services offered by a particular business. It's the process of collecting keyword variations used by search engines. As a result, when a user enters a query related to your brand or product, that keyword or combination, if present in the keyword list on your website, will be pulled up in search results. To rank high in search results, it's important to ensure your keywords are relevant. As your website's authority grows, it will rank for more organic keywords.

From an SEO perspective, there are two types of keyword "value": relevance and search volume.

Let's take a closer look at each of these factors.

1. Keyword relevance

According to Google's guidelines, keywords should be directly related to the site's content, especially the landing page. Keywords should help answer a question or provide valuable information related to the primary keyword. People should understand what product, service, or content they'll find on your site.

When conducting keyword research, it's easy to get caught up in trying to rank keywords. It's important to focus not only on the target keyword but also on the search intent. The better a page answers the question, the better it will rank for that keyword.

To determine the relevance of keywords, you can use specialized tools for organic keyword analysis. These tools are typically provided by search engines themselves, such as Google Ads, but there are also specialized services, such as Ahrefs or SEMRush, that help research competitors' websites and analyze organic keywords for a site.

2. Keyword search volume

The second important factor when selecting keywords is average monthly search volume. Keyword search volume shows how many people searched for a specific term over the past month. The higher the search volume, the more people were interested in that topic or product in that context, and the more results will appear in search results.

This is where competition comes into play. Standing out from the crowd when over a thousand companies are vying for the top spot in Google search results is quite challenging. This requires increasing keyword difficulty, using long-tail keywords, adding more descriptive details to keywords relevant to your site, and working to improve your rankings.domain authority.

How to choose effective keywords?

The first step is to come up with keyword ideas. You can do this using your imagination, consulting your website's menu, using a Wikipedia article on your topic and studying the characteristics important to your niche, or using keyword generators like seoquick or elama.

The next important step in selecting website keywords is choosing a tool for collecting statistics and planning keywords. Many tools are available online for free. While their functionality may be limited, they can still help narrow down the keywords relevant to your business.

We offer three keyword research tools as an example, but there are many more:

Google Ads Keyword Planner

Formerly Google AdWords, renamed Google Ads in 2018 and known as Google Ads in the RuNet, is an excellent keyword planning tool. It's designed for advertisers, and since Google makes money from advertising, keyword suggestion tools are very useful. But the tool can be used for more than just selecting semantic core keywords for advertising. To see accurate monthly search volume, you'll need to create an active advertising campaign.

Keywords Everywhere plugin

This tool, which can be used with both Firefox and Chrome, provides a list of relevant keywords directly on the Google results page. While the free version doesn't show full results for a page, it still allows you to understand which keywords are relevant to your chosen topic based on the suggested list.

Google Search Console

This tool is essentially the opposite of the other two and shows which keywords are helping people find your site. With a few tweaks, the "Performance" section will show you the queries that bring people to your site. This tool can be useful because it can reveal search queries you didn't expect in the context of your niche, and once you know them, you can add them to your keyword list.

We've outlined some keyword research and ensuring your customers' search needs are met. However, it's important to remember that a reliable website is an essential factor for a comfortable customer experience.domainand high qualityhostingIf you are just planning to create your own website, this can be easily done with the help ofWordPress.