The Smell of Money: Ru-Center and New TLDs
The Russian person's thirst for manna from heaven, a tempting freebie, an incomparable bounty is great and insatiable. They love everything free, so they can lie on the stove like a rentier, while money and all the benefits that come with it are created from nothing and, to their great joy, never run dry. Of course, this is not only the fault of Russians, but also of representatives of other national minorities and majorities inhabiting our planet.
But it's precisely among Russians that this passion for doing nothing and being paid for it takes on particularly refined nuances. Why, for example, invent a money-making machine when you can, so to speak, borrow a bit from the Anglo-Saxons, who are so savvy in such matters? New times, new trends. It's the 21st century. In Tokyo, they've learned to trade fresh air, while in the United States, they've gone even further and started selling nothing. This virtual commodity has proven so in demand that those who love to trade this nothing have begun to grow like opium poppies in the vast expanses of Afghanistan. Money out of nothing—what could be more beautiful and pleasant?
Once upon a time, there lived a clever Russian domain name registrar called Ru-Center. Management and greed had worked out, and so the registrar was doing quite well. In its segment, it was, if not the best, then certainly the most successful. It could have continued living happily ever after, but then it craved something strange, and Ru-Center took part in the division of a gift from fate—the IDN domain .РФ, allocated to the Russian Federation by the god and ruler of the entire internet, the American corporation ICANN.
The results were so potent that Ru-Center decided to further exploit this vein and founded the organization RUCLID (Russian Cultural and Linguistic Internet Domains) for itself and for itself. This organization is designed for a single purpose: to create initiative groups to promote new top-level domains for various cultural gatherings in the country. Following the success of .РФ, Ru-Center dreams of hundreds and thousands of top-level domains like .МОСКВА, .КРЕМлин, .ТАТАРСТАНТ, .КАРЕЛIA, .ЛОСИНКА, .ЛУБИТТЕЛИ_ПИВА_В_ПОДМОСКОЬЕ, which will bring a golden shower of money to the happily laughing registrar. The dizzying prospects of enrichment from nothing have so eclipsed the vision of Russian businessmen that RBC itself has rushed in andboughtRu-Center. Domainers should stock up on popcorn, exciting times are ahead.
