On October 28, Kyiv will host the annual specialized conference "Business of Online Stores and Online Services."

"Business of Online Stores and Online Services" is Ukraine's largest annual specialized conference dedicated to e-commerce. Last year, the event brought together 390 participants from Ukraine, Russia, Belarus, Poland, Kazakhstan, and Moldova.

Readyconference program

The program included special master classes for online stores and presentations that were voted on. More than 1,500 people participated in the voting.

Master classes

The conference will feature four unique master classes from market professionals. Only practical and useful information will be provided.

How to set up your own call center:

• Where to start organizing a call center with your own hands;
• How to make sure that call center employees don’t answer, but sell (increase conversion);
• How to ensure scalability, human resource management.

How to calculate and improve key performance indicators (KPIs):

• Key performance indicators as a tool for increasing business efficiency;
• practice of forming metrics for business components, examples of use and typical mistakes;
• Relationship Marketing. Dialogue with your most valuable customers.

How to organize an online business within the legal framework:

• legal aspects of organizing business on the Internet;
• Internet business participants - a scheme of strong relationships;
• Taxation for Internet Business - Do General Rules Apply?

About promoting your online store yourself:

• search engine optimization, working with internal factors;
• increasing the effectiveness of contextual advertising for e-commerce platforms;
• A unified system for analyzing the effectiveness of an online store based on Google Analytics.

At the end of each master class, round tables will be held to discuss specific examples from the life of an online store, and participants will receive practical recommendations for solving them.

Reports

For the first time in Ukraine, a special stream will be held dedicated to website usability, speakers:

• Olga Gorenko, organizer of the Ukrainian community of usability specialists UX-UA, ideologist and organizer of UxCamp, and head of the Kyiv office of USABILITYLAB since 2010.
• Evgeny Musienko, head of Turum-Burum, has been working on usability and user-friendly interfaces since 2007. His portfolio includes the new Rozetka design.
• Sergey Protopopov, leading usability specialist at Usabilist.com.ua, has experience in user interface design since 2007 and has worked and continues to work with leading Ukrainian Internet holdings: Bigmir.net, Tochka.net, Sanoma Magazines
• Vladislav Flaks, OWOX Director, has been working in the Ukrainian e-commerce market since 2002 and specializes in the development and support of modern online stores based on his proprietary OWOX Engine technology. He has created online stores such as Rozetka, Sokol, Kyivstar, Agro-Soyuz, and many others.

AlsoRepresentatives of the following companies will share their experience: Google, Yandex, Comfy, Silpo, SoftKey, Imena.ua, KPI`s.ru, Ukrainian banner, Promodo, TNS, UaMaster, Svyaznoy Russia, Futbolka.ua, Legal Center Precedent Gorod.ua, Marketing-mix, NetPeak, CDPlus.

Community

Conference participants canask the speaker a questioneven before the conference and will receive a response within the framework of the report. Participants can also exchange contacts with speakers and participants of the conference and round tables before the start of the conference - directlyon the event website.

If you want to stay up to date with all the latest events of the conference, subscribe toRSS feedor to the officialOWOX Twitter account.

The conference is organized by the companyOWOX.

To participate, you need to register on the conference website:conf.owox.ua.

The conference will take placeOctober 28 in Kyiv.