Networking at a Business Event: A Step-by-Step Guide

The word "networking" has long ceased to be a neologism, as this technique is actively used in business. The literal interpretation of the term is "weaving a network." Business networking operates on the principle of "six handshakes" and involves building a network of business connections. It's about forming a circle of specialists, each of whom is an expert in their field.

What does networking give you:

• creating a new, strong environment that will help you grow professionally and personally and make you more successful;
• acceleration, that is, a significant acceleration of movement towards the set goal;
• A colossal saving of time, since every new acquaintance can give expert advice and become a mentor for you.

Moreover, networking is effective not only for achieving specific business goals but also for career development. Many new entrepreneurs are probably wondering how to implement the Business Networking model in practice. We'll explain this using practical examples.

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Let's say you're attending a seminar, conference, business exhibition, or participating in a training session, workshop, business club meeting, etc. Typically, such events are attended by many people eager to actively network and make useful contacts. You, of course, have the same goals.

Time is always limited at any business event, and there aren't many people in attendance, let's say, around a hundred. So how can you quickly figure out which of them will be most useful to you? How can you single out the right people from the crowd? Communications and PR marketing experts recommend following a pattern.

Step #1

To start, you can choose an interlocutor you already know could be useful to get to know. You should prepare for this: find a list of invitees, if possible. Or analyze them in open... This way, you'll have an idea of ​​​​the circle of participants.

Finding specific people isn't exactly a secret, either, as many readily announce their participation in open business events on social media and blogs. This means compiling a list of potential candidates and getting to know them remotely isn't a problem. So, find such a person, get to know them, and connect. Ideally, communicate productively, so that both you and your interlocutor are ultimately satisfied with the conversation and happy to have made a valuable connection.

Step #2

Before saying goodbye to a new acquaintance, it's crucial to ask them promptly, for example: "Who do you think would be useful for me to meet? Who would you recommend?" It's quite possible that your interlocutor knows someone present well. After getting to know you personally, they can easily suggest other members of this business circle you should connect with, or who might be of interest to you. This will save you significant time, as it's much more difficult to reach the right people on your own. Moreover, you might not even be able to reach them by the end of a time-limited event. Which, of course, is the last thing you want.

Step #3

The ideal scenario is if your new acquaintance is kind enough to personally introduce you to the person they recommended. By the way, don't be shy: just ask them. In a business context, this is completely normal.

For example, in response to your request for a recommendation, he replies, "Yes, Dmitry Nikolaevich was here somewhere; he, like you, works in public relations." Or, "I think I saw Irina, a neurolinguistics specialist. I think she could be of assistance to you." You should immediately respond, "Could you introduce us?" Or, "I would be grateful if you could introduce us."

Once again: yes, this is a proper and appropriate request! It won't cause negativity or rejection, since you're not asking a stranger for recommendations, but simply asking for an introduction.

If your interlocutor is actively networking, they won't refuse assistance. They understand the importance of such actions perfectly well. Firstly, they can always make a reciprocal request. Secondly, it's possible that the person they recommend will be grateful for the introduction, as it could become the starting point for a mutually beneficial collaboration. It's a simple but effective approach: be helpful and help others, because then they'll be more likely to help you.

Even if your introduction request is turned down, a verbal hint about who among those present could be helpful is still valuable. Time is a precious resource, in any business. Therefore, if you know how to reach your goal by the shortest route, you'll get a head start. You'll always be ahead of those taking the long way. Connecting with people who have the resources to positively influence your business will definitely help.

Good luck in Business Networking!