Get .PAY with trademark priority — only in April 2026

A new .PAY domain zone will be launching soon, creating a valuable opportunity for brands operating in financial services, payment solutions, and digital products.

 

For trademark owners, this is a chance to secure a premium .PAY domain name during the priority registration phase — the Sunrise period — before broader access begins.

 

The Sunrise period will be available for a limited time only, from April 13, 2026, to May 13, 2026. However, preparation should begin now.

Why does it matter?

 

A .PAY domain is more than just a web address. It is a premium digital asset that can strengthen your presence in the financial sector, increase customer trust, and help protect your brand from cybersquatting.

 

The priority registration phase will last only one month. After that, .PAY domains will move into a Limited Registration Period (LRP), which will continue until February 1, 2027.

 

As part of our turnkey service, we handle the entire process for you:

• validation and submission of your trademark to TMCH (Trademark Clearinghouse);
• registration of your selected .PAY domain for 1 year;
• full support at every stage, from document review to final domain acquisition.

Importantly, TMCH not only gives you access to priority registration, but also provides additional long-term brand protection by notifying you if someone attempts to register similar domain names.

 

To make sure we have enough time to prepare the documents and submit your application as soon as the zone opens, we recommend starting the process now.

 

Submit your request through the form on the page, and we will guide you through the entire .PAY registration process on a turnkey basis.