Holiday Marketing: What It Is and How to Prepare for It
Autumn and winter are the time of holidays and all sorts of promotional offers, which means hustle and bustle and choosing gifts for loved ones, friends and acquaintances. Black Friday, Cyber Monday, All Saints' Day and winter holidays, which come one after another. The war has made its adjustments to our lives, but in order for the stress and tension associated with it not to grow into chronic ones, it is important to switch the focus of attention to pleasant events, worries and troubles at least occasionally, and better regularly. And the holidays are a great excuse. There is another important factor - supporting the work of national business is helping the country's economy, which is also very important now. But so that the choice of gifts does not turn into an additional one.
For businesses, the pre-holiday period can be no less stressful: either the team is overloaded with work, trying to send orders to customers, or the business falls into hibernation if it does not join the pre-holiday game with discounts and gifts to customers in time. Timeliness, strategy, and planning are important in everything.
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It is known that only a third of people buy gifts in advance. Most start running around in search of gifts about a week before the event. And this suggests that this week before the holiday is the hottest time and it is important not to miss it.
We offer you some tips that will help your business enter the holiday season in time to ensure the well-being of the company and the ability to regularly transfer assistance to the army.
1. Any product can be in demand
It may seem that only products from companies focused on decor and gifts will be successful during the pre-holiday period. Sociologists say that this is not true. Only a third of pre-holiday spending goes to gifts. Two-thirds are food, clothing, entertainment and travel. This means that companies from various sectors, even those not related to the holidays, have the opportunity to participate in the pre-holiday race.
If your business offers services that are not in high demand during the holiday season, you can offer them in the form of gift certificates that can be used after the holidays. Post-holiday car wash, interior cleaning, apartment cleaning, or pet walking during the holidays can be very appropriate.
2. Uniqueness is the key to success
At any time, regardless of the holidays, it is important for the company to have its ownunique person. Some kind of chip that makes you recognizable. A unique product for a certain target audience, a special, recognizable color scheme, a non-standard logo, an unusualwebsitewith an unforgettabledomainand high-qualityhosting– because the fast operation of the site is an important component of the brand.
The success of a pre-holiday marketing campaign, like any other, depends on how different you are from your competitors. Your offer should not merge with the mass of exactly the same ones. Both the company itself and the offer should have their own zest.
If you offer a standard set of products and services throughout the year, test non-standard options before the holidays, expand the range, add new products as bonuses, samples, and gifts to attract new customers and delight old ones.
For customers interested in your product, a new product, service, or promotion can be the catalyst for a new shared story.
3. Use proven advertising channels
Most likely, every business has several of the most successful advertising channels - focusing on the target audience. It is these channels that you should direct your pre-holiday advertising campaign.
The holiday season is a time to capitalize on what works. Run ads where people know and love you, where people come from. Review statistics from your social media campaigns over the past year and choose what works.
Sometimes testing a new advertising platform during the holiday season can help attract new customers, but if there is something that is already working, it is worth directing your efforts, energy and resources there.
4. Prepare the team
Even with the most effective advertising campaign, you won't get a loyal customer if the customer doesn't receive a positive experience with their first purchase.customer experience. Nothing is more annoying than procrastinating on buying something you want. Especially during the holidays.
When planning to run promotions, make sure you can fulfill orders.
The team should be aware of all promotions and special offers so as not to damage the company's reputation. Train people, introduce them to the company's features, practice their skills, and check thatcustomer journeyin your company was pleasant and comfortable. New customers who came during the holidays can become regular customers.
5. Stay in touch
When attracting customers, it is important to stay in touch to clarify any issues in a timely manner. And don't forget about remarketing. If a company, in the midst of a sales frenzy, forgets about remarketing for customers, it loses some of its customers, not supporting the still fragile relationships that have just begun.
It is known that attracting new customers costs five times more than retaining old ones. Take care of your customers, collect contact information, plan further communication, remind them of yourself, at least by first asking if they are satisfied with their purchase from your company. The main thing here is not to overload the client with questions.
Further, without putting it in a long box, you can offer various loyalty programs.
Depending on the preparation, the time of holidays and promotions can be either stressful or a pleasant, dynamic, fun atmosphere. Think in advance about how you can be interesting and useful to your customers to spend the pre-holiday time with benefit.
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