Online Selling: 6 Tips
Everything flows, everything changes, said the ancient Greek philosopher Heraclitus. Over the past year, we've felt this dynamic of change especially acutely. Confined to their homes and apartments by quarantine, people have switched to online shopping and appreciated the convenience of this method.
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Around 80% of Ukrainians over 16 use the internet. While the internet was once used for communication and information retrieval for most people, it is now increasingly used for shopping. According to a 2020 survey conducted by CBR on online sales, 36% of Ukrainian users make purchases online. Clothing, household appliances, and cosmetics are the most popular items purchased online, but the range of products is constantly expanding.
The online sales market is growing. To keep up with the times, it's worth paying attention to some e-commerce trends that impact business success.
1. People are increasingly buying goods online.
2020 was a tough year for retail. The lockdown has taken its toll. And while many people still prefer to buy things in person to touch and try them on, there's a strong trend toward online shopping. So if your business doesn't yet have awebsite oronline store, it's high time to think about it.
2. Product reviews are becoming more popular
Today, most people who are considering purchasing something look at online reviews and read testimonials about the product or service they're considering. Surprisingly, over 80% of people trust other people's reviews as much as the opinions of friends, acquaintances, and family members. This demonstrates the importance of cultivating a strong online reputation for your business.
You can also offer your customers a product review by creating a high-quality video describing its features and functions. Video reviews tend to resonate well with customers.
A useful addition is setting up a Google My Business page. This free tool allows you to add information that users will see when searching for your business, products, or services on Google. On the page, you can display real customer reviews, answer their questions, and publish media content. Statistics show that companies that add...
3. Free shipping
According to the study, the most popular way to receive purchases is courier delivery.
Today, many online stores offer free shipping in some form or another. When it comes to deciding where to buy, free shipping can be a deciding factor.
4. Purchasing through mobile apps
Online purchases are made via smartphone in 58% of cases, with approximately 51% of those made using a dedicated app.
This means that a mobile version of an online store is essential for any business. Having a mobile-friendly website will keep you ahead of the curve.
It's also worth keeping in mind that a significant portion of potential customers prefer to order products through mobile apps, and being responsive to customer preferences means more orders. So, by ensuring your online store has an accessible mobile app, you're also working to increase your profits.
5. Increasing popularity of postpaid
A customer selects an item, adds it to their cart, hesitates, and then abandons it. More than 75% of consumers abandon items in their carts without completing a purchase. This results in lost revenue for businesses. Some companies use post-payment, which allows customers to receive the item, evaluate its quality, try it on if needed, and only then pay. This method alleviates customer doubts and simplifies the decision-making process when ordering.
6. Autofill increases sales
After carefully selecting a product and adding it to their cart, the customer clicks the "Order" button and, just as they're imagining the item in their hands, they're confronted with a series of fields requiring personal information. It's tedious, but inevitable when ordering. Or, the routine can be avoided by using autofill, which will greatly please the customer.
Research shows that adding autofill functionality to online shopping sites significantly increases purchases.
Well, and don’t forget that for any company that wants to compete in the modern market, it is extremely important to have a website with the right choicedomainand reliablehostingThis increases brand trust and enhances the company's credibility in the eyes of customers.
