Tips on Naming Your Startup: Part 1

This guide provides tips on how to avoid the frustrations that come with naming a business. Furthermore, analyzing good and bad business name examples can bring a smile and remind our readers of how close they came to making a mistake.

This guide is divided into three independent sections: why bad names can hurt you, coming up with names, and examples of strong and weak names.

Part 1: Why a Bad Name Can Hurt Your Business

If you're not convinced that a good name is important, skip to the next section.

Almost all the misconceptions that lead to mistakes in deciding what name to give your startup fall into the following few categories, which you should learn to recognize:

-Mobile:"It's a mobile app. Who cares what it's called? If people recognize the icon on the dashboard, that's all our brand recognition needs. It's the mobile web, baby! Get ready for the revolution."

- “Overpopulation”:"Now all the good names are already taken. Consequently, consumers get used to silly names. They only care about the product."

- Politics:"I won't spend more than the domain registration fees. Domain squatters are the real pirates, and I will never pay inflated prices."

- Fatigue:"To be completely honest, I just don't have any ideas of my own. It's enough to just take a name you like (someone else's) and add the prefix 'get' or 'try' to create your own domain name. Later, when we grow, we'll buy an official domain."

- Myopia:"What are you saying? Our name is full of meaning. It has a very rich experience and personal history of our team. It represents us."

- False priorities:"While building my business, I have many more important things that require my attention. I won't spend more than two meetings discussing name options."

- Naivety:"I'm a very creative person and I can easily come up with something memorable and original. I see companies with worthy names like Zobonko and Furtzii. I can come up with even better ones."

- Stupor:"To be honest, our brainstorming failed. We couldn't find anything that would work for us."

All of these excuses are effective to varying degrees, but ultimately they are just excuses. Entrepreneurs who use them risk presenting themselves in an unfavorable light to investors and early customers.

- Lack of self-awarenessCompanies don't realize their names are too lousy to be successful. They lack the self-awareness to collect and evaluate feedback on how customers feel about their names. Or worse, they don't care about customer opinions or analyzing feedback.

- Lack of attention to detail:They don't take the process of choosing a company name seriously. (Can you expect a company to take the names of individual products or services seriously? Can you expect a company to pay attention to the very fine details of its brands, marketing programs, and development strategies?)

- Lack of diligence:The company lacks the resources and incentives to find a good name at a good price. They haven't been persistent and persistent in their search for a name. (Will they be able to solve other difficult and creative problems?)

The conclusion to be drawn from this is that a mediocre name, while not clearly signaling the “mediocrity” of your business, can nevertheless give it a bad reputation.