What is User Experience?

The concept of "user experience" is well known to those who are involved in the creation and promotion of brand products, in particular digital ones. This is one of the important aspects of the successful operation of a company website, online store, blog. In this article we will talk about the concept of User Experience, its difference from usability, as well as its importance for SEO promotion.

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Many have heard Bill Gates' famous statement: "If your business is not online, then you are not in business." And although this was said almost twenty years ago, thanks to the development of technology and global digitalization, the trend has only intensified.

So regardless of the niche you envision and your established business processes, thanks to internet marketing your business can make a real "quantum leap."

One of the most important tools for effective e-marketing is  websiteIt helps business owners properly disseminate information about their products and sell them to consumers.

However, the modern audience is very demanding on the convenience of digital products. To some extent, they are even spoiled by the number of quality options and the variety of offers.

Therefore, the task of the business owner is to offer a potential client (buyer) a site that is created not only for the requirements of the search engine, but also for a real user. That is, to make sure that the visitor is satisfied with the interaction with the site, receiving more pleasant impressions and emotions with each click.

What is user experience about? 

This is aboutas a person perceivest the product used. In our case, it is a website (digital product). 

At the heart of User Experience (UX) isa set of emotions and impressions from actionsthat resulted from the use of this product. That isit is an experience of interactionIdeally, only positive. 

If we are talking about a website, then an important component of its popularity (and therefore success) is its ease of use. Everything matters: well-thought-out navigation, visual hierarchy, information architecture, page opening speed, etc.

According to research, a large percentage (almost a third) of users who have had a negative experience interacting with a site say they will never return to it again.

These are understandable emotions: people don't want to waste time on an inconvenient and visually unattractive site, since there are many alternatives. Understanding this encourages UX specialists to create a product that meets the expectations and needs of users. 

At the same time  It is worth saying that the loading time of a web page is often more important than the design. In many cases, the speed of the site (which, in particular, depends on the choice of a high-qualityhosting) - A priority indicator of audience loyalty and positive UX.

Of course, a reference (or close to ideal) website is a product in which functionality, convenience, and visual components are balanced.

Rational UX design is aimed at designing products that are intuitively understandable, yet simple and enjoyable to use. The kind that help a target audience with any level of digital literacy solve their problem, quickly find information, select and buy the necessary product or service, etc.

Good UX is always based on the user's interests, preferences, and needs. Investing in UX helps increase user loyalty, increase their satisfaction level, and minimize errors. 

Are user experience and usability different things?

Yes. Although both aspects are related to user convenience. But User Experience is a broader concept. It includes Usability - a parameter that is responsible for the quality of the site interface.

Usability is a must in user experience management. When a person can't use a product, they won't. Especially if there are a wide range of alternatives.

Therefore, the main thing is to ensure simplicity and convenience when working with the system. After all, the less the user has to think when using it, the easier it is to solve their problems.

It can be argued that user experience is the result of interaction with a convenient interface. And well-designed usability is one of the factors of good UX.

As we can see, the concepts of User Experience and Usability are inextricably linked. Therefore, when working on website optimization, usability improvements and user experience research are done in parallel.

How UX is related to SEO promotion of the site 

The goal of search engines is to give users the best (understandable, accessible, and convenient) answers to their queries. And User Experience directly affects this.

Search engines pay attention to various indicators:

• website page loading speed;
• content structure and quality;
• optimization for mobile devices;
• external and internal page links;
• as well as many other factors.

The search engine may ignore high-quality and interesting content hosted on slow, poorly designed resources, which sometimes pose a danger to the user's computer. That is, the user may not see even a very high-quality and useful article if the site on which it is hosted is inconvenient, complex and unsafe. 

In addition, the system uses search signals and recognizes how visitors interact with the resource to understand the audience's reaction to the website. Page views, bounces, conversions are key metrics.

For example, the time users spend on a page matters; how often they are willing to reuse familiar ones, etc. High indicators demonstrate that visitors find the resource attractive and useful.

That is, search engines necessarily take into account how the audience interacts with the site, and ranking largely depends on the user experience.

Positive User Experience is one of the basic tasks of SEO and directly affects optimization. Therefore, if the product is a website, improving UX becomes a mandatory component of the SEO strategy. 

Note that an important Google ranking factor that it uses to evaluate sites isE-A-T algorithm. This is one of the tools for successful online promotion, so marketers and business owners should not ignore the most important quality assessment criteria. Read more about the importance of expert content and Google's increased requirements for YMYL sitesHERE.

Conclusion

User experience is the set of impressions that a person experiences when interacting with a website, program, application, or other web product. It is important to ensure that positive emotions are generated and that they appear every time after another contact with the project.

A good User Experience doesn’t just make a website attractive, it also helps improve commercial performance. And this is a basic factor for any business. Just like a gooddomain, which accelerates the increase in profitability,SSL certificateand registrationtrademark.These services can be ordered atNIC.UA.