How to choose a domain and create a brand

Captain Vrungel sang in his song: "As you name your yacht, so it will sail." A domain name is more than just a website's identifier on the global web; it's the foundation of a brand and online presence. Therefore, choosing a domain is crucial for startups and businesses.

In this article, we share helpful tips to make your domain name your calling card.

1. Be original

It seems obvious, but when choosing a domain name, website owners often base their decisions on existing options and try to come up with something similar. This can cause the site to fail to stand out from the competition and lose search rankings. A website name should be original and unique. This will not only help attract attention but also build a positive reputation among customers as a creative brand. We recommend that trademark owners register domain names that sound similar to the brand name. This will prevent someone else from registering the same domain and protect your property rights.

2. The domain should be short

A domain should be easy to understand and pleasing to the eye. For example, a village in Wales has a website called llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch.co.uk—it's impossible to remember. :) Therefore, this website has a shorter, more memorable domain name—www.longestintheworld.com. A short and concise domain name is more memorable, especially if it's related to the topic of your project. You can try Cyrillic domains—for example, " футболки.укр" is a good fit for a clothing store. Guess why? :)

3. Don't delay

Early on in the branding process, consider choosing the most suitable domain name. While you're putting it off, your dream domain might already be taken.

4. Buy .COM.UA or CO.UA

Choose your domain extension carefully. This will improve your search engine rankings and customer trust. The .COM domain extension is considered the gold standard to strive for. However, keep in mind that most .COM domains are already taken. In this case, there are other, equally attractive options. If your project is aimed at a Ukrainian audience, we recommend registering a domain in the .COM.UA or .CO.UA extension. These are alternatives to .COM—widely known among Ukrainian users and suitable for launching portals of various types. The .UA domain is also a safe bet—one of the most popular registrations in Ukraine. However, it's worth noting that registering this domain is only possible if you have your own company.trademarkThis requirement will make resources in the .UA domain more trustworthy for users.

5. Try a New gTLD

New gTLDs are new top-level domains that have been steadily changing the internet landscape since 2014. Well-chosen domains will make your website's address unique, relevant, and memorable. For example, a coffee shop chain called "Tasty" would register its website under the .coffee domain and instantly connect with potential customers. www.tasty.coffee—looks neat, right? You can see the full list of new gTLDs registered by NIC.UA.Here.

To create a successful business, make the right choice now. Our team will be happy to help!